Augusta Precious Metals Review – Is this IRA Company Any Good?

Augusta Precious Metals is widely considered to be one of the leading gold companies in the United States.

Augusta has gained considerable media attention for two reasons – top-notch customer service and Joe Montana.

A truly service-oriented company, Augusta Precious Metals attracted many high-net-worth investors over the years.

Hall of Fame quarterback, Joe Montana, was more impressed with the company’s analytics team led by a member of the Harvard Business School analytics program.

This esteemed team of brilliant analysts has helped many investors considering gold and silver IRAs to diversify and protect their retirement portfolios.

Augusta Precious Metals’ analytics team aside, the company employs many knowledgeable and experienced precious metals experts.

These precious metals experts work in dedicated departments to ensure an easy and streamlined process.

There are tons of mostly positive Augusta Precious Metals reviews online raving about the company’s customer-focused service.

Many trusted third-party review sites have consistently ranked Augusta Precious Metals as the No. #1 gold company for excellent customer service.

But does Augusta Precious Metals live up to its reputation?

Can it be ‘THE’ gold company Americans should trust to help in protecting their wealth?

This comprehensive Augusta Precious Metals review is the culmination of month-long extensive research.

In truth, this Augusta Precious Metals review article may not benefit you or anyone comfortable with relying purely on a single retirement income stream.

Anyone troubled by the ever-so-real rising living costs and how it has affected retirees on fixed incomes will find this review article to be helpful.

Augusta Precious Metals: All You Need to Know

First, we’ll start with a bit of background on Augusta Precious Metals.

Company Overview

augusta precious metals

Augusta Precious Metals is a family-owned gold and silver seller and precious metals IRA provider.

It was established in 2012 by the Nuriani family.

Before establishing Augusta Precious Metals, the Nuriani family had already been in the precious metals and gold IRA business for more than 40 years.

Augusta Precious Metals has more than adequately tapped into the Nuriani family’s range of expertise and depth of experience in the precious metals industry.

The company is currently under the stewardship of Chief Executive Officer (CEO) Isaac Nuriani.

Through his leadership, Augusta Precious Metals has operated under the highest work ethic standards.

Isaac Nuriani is assisted by Chief Financial Officer (CFO) Howard Smith and Director of Education Devlyn Steele.

These gentlemen are committed to empowering US investors by educating them on portfolio diversification and hedging through investing in alternative assets.

With their focus on customer education and a determination to offer world-class service, they built Augusta Precious Metals to become America’s most trusted gold company.

Over the years, Augusta earned its reputation as a trustworthy and reliable gold and silver seller and gold IRA provider.

The company focused solely on providing high-quality gold and silver products and brokerage services for precious metals self-directed IRAs.

This specialization came with many unique perks and savings, which Augusta Precious Metals passed through to their customers.

Augusta customers enjoyed competitive pricing on precious metals purchases thanks to the company’s partnership with the Royal Canadian Mint.

Strategic partnerships with gold IRA custodial services and depository services providers came with several benefits, which Augusta customers enjoyed.

Another benefit of working with Augusta Precious Metals is the company’s professional analytics team, lead by a member of the Harvard Business Analytics Program.

Hall of Fame quarterback Joe Montana and other high-net-worth investors were impressed by the analytics team’s high level of knowledge and experience.

Mr. Joe Montana became not only the company’s most loyal customer but also the corporate ambassador.


Unlike most other gold companies, which provide a wide range of mostly unrelated products and services, Augusta Precious Metals services are confined to gold and silver products.

As a full-service precious metals dealer, Augusta Precious Metals is known for its specialty in selling physical gold and silver non-paper assets.

Cash purchases are ideal for investors looking to take possession of the metals they buy from Augusta outside of a tax-deferred retirement account.

Augusta partners with reputable suppliers of silver and gold coins, bullion coins, and bars to present their clients with only the purest precious metals in the market.

Alongside the world’s most popular precious metals coins and bars, Augusta Precious Metals also offers highly collectible premium coins.

These premium coins (premium silver and premium gold coins) are known to be more valuable over time.

1) Gold premium coins

  • 2017 Royal Canadian Mint .25oz Gold Eagle
  • 2020 Australian Striped Marlin
  • Certified American Eagle & Buffalo Coins
  • $20 Saint Gaudens Gold Coin
  • $5 & $10 Indian
  • Liberty $20 gold coin
  • $10 Eagles (Liberty 1838 – 1907)
  • 1984 Olympic $10 Gold

2) Silver premium coins

  • 2014, 2015, & 2016 Canadian 1.5oz $8
  • Ben Franklin Half Dollar
  • 1943 walking liberty half dollar
  • Peace Dollar
  • Morgan Silver Dollar
  • Silver Mercury dime
  • 1964 John F. Kennedy Half Dollar

Most of Augusta’s highly cherished premium coins on the company’s inventory are graded and certified by independent companies such as Numismatic Guaranty Corporation (NGC) and Professional Coin Grading Service (PCGS).

3) Gold IRA Services

While the company has a rich history of helping Americans acquire quality metals outside of a gold IRA, most Augusta metals are IRA-eligible gold and silver.

Considering that Augusta Precious Metals has specialized departments dedicated to precious metal IRAs, it sets itself apart as a leader in gold retirement savings.

Augusta Precious Metals employs a whole team of IRA experts dedicated to providing gold and silver IRA rollovers for clients with existing IRAs or other tax-deferred retirement accounts.

Tax-deferred retirement savings accounts that are eligible for rollover to a precious metals IRA with Augusta include:

  • Traditional IRAs
  • Roth IRAs
  • 401(k) Plans
  • 403(b) Plans

While rolling over part or all of an existing IRA or 401(k) and other retirement savings plans is the most common process of funding a gold or silver Ira, retirement savers may choose to fund their gold IRA by bank transfer.

Popular IRA eligible gold and silver coins and bullions you will find in the Augusta metals catalog include:

  • Gold American Eagle
  • American Eagle Proofs
  • Canadian Maple Leaf
  • Gold Canadian Eagle
  • American Buffalo
  • Canadian Silver Soaring Eagle
  • Canadian Silver Eagle with Nest
  • American Silver Eagle
  • Canadian Silver Maple Leaf

All Augusta metals eligible for precious metals IRAs meet specific minimum fineness standards as directed by the Internal Revenue Service (IRS).

  • Gold coins and bars: minimum 99.5% pure
  • Silver coins and bars: minimum 99.9% pure
  • American Gold Eagle coins: minimum 91.67 % pure

4) Custodial Services Partners

Augusta Precious Metals does not provide custodial services for your precious metals. You will need a licensed custodian to handle the paperwork and maintain your self-directed IRA as dictated by the IRS.

If your current IRA custodian does not offer services for self-directed retirement accounts such as gold IRAs, you will have to look for one.

Fortunately, Augusta already works with some of the industry’s most reputable gold and silver IRA custodians.

  • Equity Trust
  • Goldstar Trust
  • Kingdom Trust

Augusta recommends these firms because of their solid reputation, unparalleled work ethic, integrity, and experience in handling gold and silver IRAs.

[wps_box title=”” title_color=”#FFFFFF” box_color=”#a47e1b” radius=”20″ class=”wpbox”]

Ready to Take Your IRA to The Next Level?

Augusta offers a powerful way to diversify your wealth and has earned top ratings from multiple consumer review watchdogs.

Click on the button below to start diversifying & growing your IRA with Augusta Precious Metals…

[penci_button link=”” icon=”fa fa-arrow-circle-right” icon_position=”left” radius=”10px” align=”center” size=”large” text_color=”#fff” background=”#1B41A4″ text_hover_color=”#ccc” hover_bgcolor=”#1B41A4″ target=”_blank” nofollow=”1″ margin_bottom=”20px”]Request Your Free IRA Kit Today[/penci_button]


While Augusta can work with any custodian you choose outside of their recommendations, they can only promise preferred pricing when you work with their custodial services partners.

Storage Options 

The physical precious metals purchased within an IRA must be stored with an IRS-compliant trustee, such as a depository.

Augusta Precious Metals works with Brinks Global Service and the International Depository Services Group to secure clients’ IRA gold and silver coins.

These depository firms allow Augusta to securely store clients’ precious metals purchases in several fully insured facilities across America and Canada.

  • Bridgewater, Massachusetts
  • Jackson, Ohio
  • Las Vegas, Nevada
  • Los Angeles, California
  • Mississauga, Ontario, Canada
  • Nampa, Idaho
  • New Castle, Delaware
  • Salt Lake City, Utah
  • South Fargo, North Dakota
  • Springfield Gardens, New York
  • Wilmington, Delaware

Augusta will ship the physical gold and silver to your preferred storage facility within 10 days.

It is important to understand that the IRS does not allow gold IRA account owners to hold their own gold.

Taking possession of your own gold and silver triggers a tax event, and the account holder must pay a forfeit on tax due.

Still, Augusta will ship the precious metals directly to your mailing address if you wish to possess them and forfeit the tax benefits gold IRA offers.

They are your gold, after all.

And just because they will be stored with a depository (in the case of gold IRA) doesn’t mean that they do not belong to you.

Pricing Information & Service Fees

Augusta Precious Metals prides itself in being a low-cost gold IRA company.

However, some investors found their minimums to be relatively high.

This kind of low-cost, high minimums setup may be beneficial for seasoned investors looking to move significant amounts into precious metals IRAs.

Tracking all of Augusta’s pricing and fees charged was easy, thanks to the company’s full transparency.

This means that there are no hidden charges or commissions added to the quotation.

As a customer, you see all the fees, policies, and disclosures before agreeing to work with Augusta.

This kind of transparency may be helpful to first-time retirement savers looking to compare prices and services between a number of suitable gold IRA providers.

Below is an attempt at summarizing all fees and costs Augusta precious metals customers can expect to pay.

  • IRA Minimum purchase: $50,000
  • Non-IRA Minimum purchase: $25,000
  • Markup on gold and silver: 5%
  • No maximum investment
  • Account setup with a custodian: $50 (One-time)
  • Annual Custodian fees: $80
  • Annual storage fees: $100
  • 100% insured shipping: Free

Qualified investors may ask to have their fees paid for a lifetime. That must be the ultimate Augusta difference.

How does The Company’s IRA work?

Augusta Precious Metals offers two ways to purchase gold and other precious metals.

1) Non-Ira cash purchase precious metals IRA investment

First, Augusta will assign you an IRA gold advisor to guide you through the process and offer various levels of assistance for the entire life of your account.

The personally assigned gold IRA expert starts by reviewing your current retirement plan weighed against your future goals.

Augusta Precious Metals will help you identify the right precious metals options in bullion coins, rounds, and bars to suit your current financial situation and objectives for the future.

From there, the gold IRA process will follow in just three easy and simple setup steps.

2) IRA Account Opening

Simply fill out the request form.

Choose your preferred SDIRA custodian or opt for Augusta’s reputable and efficient gold IRA custodial service partners.

Augusta and your custodial service provider will handle the rest of the paperwork.

3) Physical Metals IRA Funding

 Funding new gold IRAs can be done in one of three simple ways. 

  • IRA-to-IRA transfer: Augusta representatives will help you complete a Transfer Request Form to ensure that the process is handled on a tax-deferred basis.
  • 401(k) Rollover: Other retirement plans such as 403(b) also qualify for a direct rollover to gold IRA on a penalty-free basis.
  • Cash or Bank Transfers: The gold IRA custodians that work with Augusta accept both checks and wire. Tax treatment for cash contributions will be pre-tax for traditional IRA accounts and after-tax for Roth gold IRA.
  • Purchasing precious metals

Once you purchase precious metals for your IRA, Augusta will ship the physical gold and silver coins or bullion to the Delaware Depository for secure storage.

The Best of Augusta Precious Metals 

This company certainly has a lot going for it. Here are a few things prospecting precious metals investors may wish to know.

1) Specialized gold IRA services

Most financial service firms offer precious metals and gold IRA as part of a wide range of products and services.

Augusta Precious Metals specializes solely in precious metals investment products and services.

Before establishing Augusta Precious Metals, the Nuriani family had already been helping retirement savers buy gold and silver to diversify their retirement portfolios.

Focusing entirely on offering precious metals products and services, Augusta Precious Metals draws heavily on its founder’s broad reach and deep roots in the precious metals industry.

Separate departments provide specialized services with knowledgeable experts and dedicated teams handling different steps of the company’s streamlined gold and silver Ira process.

2) Complete Transparency & Integrity

Augusta gold company is recognized for its commitment to transparency, honesty, and integrity in the way they do business.

A key part of Augusta’s transparent approach includes maintaining open communication with its clients.

What’s more, Augusta Precious metals is quite forthcoming with information on IRA account fees, precious metal prices, and transaction status updates.

Full transparency isn’t just about full disclosure but also offering specialized customer service.

The company’s lifetime customer support guarantee means that they will always be available to answer their clients’ questions.

3) Top-Notch Customer service

There is a reason why Augusta Precious Metals attracts loyal customers with perhaps the highest client retention rate in the industry.

In addition to serving with complete transparency and integrity, Augusta Precious Metals excels in offering world-class customer service.

Augusta’s experienced IRA staff, led by Harvard-educated economic analytics experts, are trained to go the extra mile in serving their customers.

One thing that sets them apart from their competition is their commitment to the client’s success.

This means putting the clients’ needs above their own profits.

Augusta starts by appointing personal customer success agents to help investors identify the best products that meet their retirement plan objectives.

From there, the company’s personally assigned agents will facilitate the completion of 95% of the setup process through a whole team of precious metals IRA experts.

The company’s streamlined precious metals IRA process makes it easy to include eligible precious metals in an IRA or personal non-IRA investment portfolio.

But that’s not all.

APM’s ‘white glove’ service continues long after the customer is enrolled.

With Augusta’s lifetime customer support, the company maintains communication with clients and provides the same informational service throughout the entire life of the account.

4) Comprehensive Consumer Education

The Augusta precious metals website is an excellent online resource for customers looking to learn more about precious metals investment.

The company makes available a wealth of information that may help customers understand the advantages and disadvantages of investing in gold and other precious metals IRAs.

You will also find economic analytics and current market news which are helpful for those looking to diversify their retirement portfolios by investing.

Augusta Precious Metals has several free guides and handy tools to help their clients in making informed retirement investment decisions.

First-time investors will find Augusta’s free one-on-one webinars, free pdf guides, and informative videos to be particularly helpful.

On the other hand, seasoned retirement savers will benefit from the company’s RMD (required minimum distribution) calculator, precious metal chart, and ticker showing live gold and silver spot prices, among other handy tools.

The company website also provides detailed information about its services, gold, and silver investing processes, custodial services, and storage information.

5) Competitive Prices

Augusta’s precious metal prices may be lower than what you’ll find with any other precious metals company.

Augusta just recently became an official partner of the Royal Canadian Mint.

With this unique partnership, the company promises to provide US investors with pure coins from Canada.

Owned by the Crown Corporation of the Government of Canada, the Royal Canadian Mind is known for high-quality gold, silver, and other precious metals offered at comparatively lower prices.

This is important because gold and silver prices may fluctuate based on many economic factors.

Be wary of unscrupulous gold companies taking advantage of the rise or fall of precious metals prices.

Any precious metals company that offers their metals for a lot higher or lower than the market price could be fraudulent.

To eliminate this problem, Augusta precious metals insists on transparency, especially with regards to the company’s markup over cost and market rates.

Not many gold IRA companies will share this important information.

According to the Augusta official website, the company adds a 5% markup over prevailing gold and silver prices.

Partnering with the Royal Canadian Mint and working directly with other reputable suppliers, Augusta Precious Metals obtains the lowest prices in the market and passes the savings on to customers thanks to their low markup.

6) Dedicated Buyback Program

Augusta Precious Metals operates differently from other gold ira companies.

Besides offering a secure and cost-effective way for purchasing gold and silver, Augusta also provides a solid buyback plan.

Instead of simply providing a transaction, the company stays with the customer through the entire life of their retirement savings account.

Coupled with a dedicated buyback program and department, Augusta promises to be there with you when it’s time to convert your gold and silver bullion, rounds, and bars to cash.

What’s more, Augusta promises to give a fair quote to customers who choose to sell their precious metals back to the company.

While they cannot guarantee that their quote will be the best offer you get in the market, there is no record of Augusta’s dedicated buyback department ever turning down a buyback request which would have been mutually beneficial for both the company and the client.

In fact, they’ll urge customers looking to liquidate their accounts to give them first refusal.


At present, Augusta Precious Metals does not have options for platinum and palladium.

This could be a bad thing for investors looking to include these particular metals in their personal collection or precious metals IRAs.

Other gold IRA companies may offer all the four precious metals approved by the IRS for IRA accounts.

If silver and gold don’t cut it, these other companies may be great alternatives to Augusta Precious metals.

Review Ratings & Customer Complaints

In the gold IRA business, reputation is everything.

Investing in a Gold Ira comes with a unique set of challenges.

Since you are putting your hard-earned money on the line when investing in gold, you need to be sure that it is in safe hands.

Augusta Precious Metals takes pride in its reputation as a trusted gold Ira provider for American investors looking to protect their wealth in gold and silver.

Based on our research, Augusta precious metals stood out from all the gold companies we revied for professionalism, customer service, and transparency.

This is perhaps the reason for Augusta precious metals consistently ranking high across major consumer watchdog organizations online.

Not all gold Ira providers are known for their honesty, transparency, and integrity.

In fact, some unscrupulous gold Ira companies are out to rip off innocent investors of their retirement investment money.

These unprincipled financial firms are rated poorly across the major consumer advocacy websites we advise for vetting gold Ira companies.

This section of our Augusta precious metals review article highlights consumer feedback, star ratings from major consumer advocacy websites, and consumer complaints.

1) Better Business Bureau (BBB)

Rating: A-plus

Augusta Precious Metals has been a BBB (Better Business Bureau) accredited precious metal dealer since 2/16/2015, some three years after Augusta Precious Metals was established.

We were not surprised that Augusta Precious Metals did not have any complaints on this consumer advocacy authority site.

The company has demonstrated unparalleled work ethic, consumer-focused service, and a high level of transparency.

You don’t expect customer complaints from a company that boasts of a high rate of repeat business from hundreds if not thousands of loyal customers.

With zero customer complaints and an enviable 4.95-out-of-5 star rating from 82 customer reviews, Augusta Precious Metals has more than earned its A-plus rating from the BBB.

Here are a few Augusta Precious Metals reviews posted recently on BBB:

My experience with Augusta Precious Metals Management group was a very professional process. They answered all my questions and were very friendly and courteous. I would highly recommend them for anyone wanting to invest in a precious metals IRA.


Terry D

This is a great company. Their presentation was great and, no high pressure to buy.

Karl Vandyke JR.

This was a very interesting presentation. It was well presented, very informational and easy to understand. There was no pressure to buy. It is very appropriate in tune for current economic conditions. I highly recommend to anyone who may be thinking of purchasing gold and or silver.


2) Business Consumer Alliance (BCA)

Rating: AAA

The Business Consumer Alliance website states that Augusta Precious Metals has been a chartered business since 11/18/2013.

We did not find any customer complaints against the company on this site as well.

What’s more, Augusta Precious Metals receives a lot of glowing reviews from its customers.

Most reviews on this site seem to refer back to a webinar coordinated by the company’s CFO, Devlyn Steele.

The company earns the highest star rating, 5-out-of-5, based on 66 customer reviews and is rated ‘AAA’ by the Business Consumer Alliance.

We found this Augusta Precious metals review listed as a Featured Review on BCA.

Augusta is a great company to work with, and I’m glad to know them. I am impressed with the way they go above and beyond to make sure their customers are informed about gold IRAs and know what they’re getting into.

John H.

3) TrustLink

Rating: 5-Stars

Amongst the myriad Augusta Precious metals reviews, we found on were the brand Ambassadors, Hall of fame quarterback Joe Montana’s own assessment of the company.

Augusta Precious Metals receives a 5-out-of-5 stars rating based on 272 customer reviews on TrustLink.

Zero complaints here still.

But what stood out the most here was the fact that Augusta Precious Metals was consistently chosen as “the Best of” company on TrustLink for 4 years.


  • Excellent customer service
  • Impeccable reputation
  • Dedication to full transparency
  • In-house economic analysts
  • All types of gold and silver bullion coins and bars
  • Premium coins available
  • Partnership with the Royal Canadian Mint
  • Dedicated buyback program and department
  • Streamlined process guaranteed
  • Lifetime customer support
  • Glowing consumer reviews


  • Higher minimum investment
  • Platinum and palladium are not on offer

Final Thoughts

If you’re seriously interested in diversifying and protecting your retirement investment in alternative assets, then a gold Ira or silver Ira from Augusta precious metals is suitable.

Augusta Precious Metals is a family-owned gold Ira provider that operates differently from all the gold companies we have reviews.

This great company has demonstrated the highest levels of work ethic standards, world-class customer service, total transparency, and uncompromising integrity.

Augusta Precious Metals excels at almost everything we would like to see in a gold company that claims to be the trusted partner for Americans looking to invest in gold and silver.

[wps_box title=”” title_color=”#FFFFFF” box_color=”#a47e1b” radius=”20″ class=”wpbox”]

Ready to Take Your IRA to The Next Level?

Augusta offers a powerful way to diversify your wealth and has earned top ratings from multiple consumer review watchdogs.

Click on the button below to start diversifying & growing your IRA with Augusta Precious Metals…

[penci_button link=”” icon=”fa fa-arrow-circle-right” icon_position=”left” radius=”10px” align=”center” size=”large” text_color=”#fff” background=”#1B41A4″ text_hover_color=”#ccc” hover_bgcolor=”#1B41A4″ target=”_blank” nofollow=”1″ margin_bottom=”20px”]Request Your Free IRA Kit Today[/penci_button]


[wp-faq-schema title=”Frequently Asked Questions (FAQs)” accordion=1]